Powder Room Is Here — And We’re Popping Up in NYC

The beauty class you’ve always wanted. The experience you didn’t know you needed.

You’re in the bathroom at a party.

Maybe you just met the girl next to you, maybe she’s been your best friend for years. You’re both squished in front of the mirror, trading lip gloss, fluffing your hair, fixing smudged eyeliner. One of you asks, “Wait, how do you do your brows?” and suddenly, you’re swapping tips, showing each other tricks, and feeling like the most radiant, carefree versions of yourselves.

That magic? That’s Powder Room.

Welcome to Powder Room: a beauty experience built around learning, laughing, and getting ready together.

Powder Room is about bringing back the joy in beauty. To create a place — both physical and digital — where beauty is about confidence, creativity, and feeling exactly like yourself (just with more effective concealer placement!). We’re here to hand you a brush and make makeup approachable and exciting. Powder Room is your space to explore, learn, and play without judgment.

Because truthfully, most of us never actually learned how to do makeup for our real faces and real lives. Maybe you learned from a YouTube spiral, a friend, or panic-scrolling in Sephora. But deep down, we were guessing. Beauty somehow became intimidating. Easy to get wrong. Even easier to feel behind.

Powder Room is here to change that.

And it all starts right now, with our first pop-up in NYC this spring.

The NYC Pop-Up: What to Expect

From April 27 to May 18, Powder Room is popping up in DUMBO, Brooklyn — and you’re invited to get ready with us.

Think of it like a Paint-and-Sip, but for beauty — real techniques, insider tips you’ll actually use, and that nostalgic thrill of getting ready with your friends (but better).

Whether you’re a total beginner or just looking to level up, you’ll get to try great products, ask anything, and finally feel like you actually know what you’re doing when it comes to makeup.

Come solo or with your crew. Sip something yummy while you play. And stay for the energy — because that’s half the fun!

Here’s what’s in store:

💄 Small-group makeup classes with expert instruction.

👄 A cozy, supportive space to learn, laugh, and play.

🪞 A cute photo space to snap post-class pics with friends.

🛍 A vintage pop-up shop with curated beauty and style finds.

🍹 A stocked bar cart of mixers + festive mocktails (BYOB!).

🍕 Snacks and food welcome — whether it’s chips or a full pizza moment, make yourself at home.

Come Get Ready With Us

Spots are limited, and we want you in the room!

Book at powderroom-beauty.com and follow on our newly launched Instagram @powder.room.beauty for all the latest updates, sneak peeks, and announcements!

This is just the first chapter. And I’m beyond excited to share it with you.

See you in the Powder Room!

xx Jenna